Understanding Gather’s pricing changes (2025)

At a glance

On September 15th, 2025:

• We’re launching Gather 2.0, an all-new platform built from the ground up with real-time presence, new integrations (like GitHub and Spotify), in a reimagined experience for remote teams.
• Pricing for both Gather 2.0 and Gather 1.0 will update to $15/user/month (monthly) or $12/user/month (annual).
• Gather 1.0 customers can lock in their current subscription price before September 15th (more details below).
• We’re shifting to a simpler member-based model for Gather 2.0. No more concurrent user math!
• There will no longer be a free tier for Gather 1.0 or Gather 2.0.
   

Why the change? 

We've been heads down building Gather 2.0, the biggest upgrade we’ve ever shipped. We’ve rebuilt the platform with a cleaner interface, smarter meeting features, and new ways to stay connected with your team.

In addition to the new platform and features, we’re introducing a simpler, member-based pricing model for Gather 2.0. (No more worrying about calculating concurrent users!). This new pricing allows our team to accelerate our vision of an all-in-one virtual workspace where distributed teams can meet, chat, and work together just like you’re in person. We're laser-focused on building the features you want most, and can’t wait to share more!

When do these changes go into effect? 

For new customers: All pricing updates will take effect for Gather 1.0 and 2.0 starting September 15th, 2025.

For existing Gather 1.0 users: We appreciate your early support of our platform and understand this is a significant change. We are committed to making this transition as smooth as possible.

• On an annual plan? You’re eligible to lock in your current annual plan rate through September 2026. Contact our support team before September 15, 2025 to take advantage of this offer.
• On a monthly plan? We’ll automatically extend your current pricing until December 31, 2025 to help you adjust to these changes. The new rate of $15/user/month (billed monthly) will begin on your first renewal after January 1, 2026. You are also welcome to lock in the current annual plan rate. Simply reach out to our support team before September 15th for details.
• On a free plan or trial? Upgrade before September 15, 2025 to keep your space and lock in current pricing. After that date, free access will end and your office will no longer be available unless you upgrade to a paid plan.
• Using Gather for events? The daily reservation rate of $3/user/day will remain the same even after September 15th, 2025. After that date, if your event lasts longer than 5 days, it will automatically match our monthly subscription price of $15/user/month.

For Gather 2.0 beta users: We appreciate your early testing and feedback. You can continue using Gather 2.0 for free until September 15, 2025. After that, a subscription will be required to keep using your space.

What is the difference between Gather 1.0 and Gather 2.0? 

Gather 2.0 is a completely new platform, rebuilt from the ground up with a modern, simplified UI and powerful new features for remote teams. It offers more ways to stay connected with your team (overhear conversations and join in with a click!), provides more context about what people are working on (see live App Status), and includes more integrations (like GitHub and Spotify!). Gather 2.0 is in beta, but coming soon on September 15th, 2025!

Gather 1.0 is our original virtual office platform that you know and love. You can continue to use your 1.0 office after September 15th, 2025, as long as you have a paid subscription.

FAQs for Gather 1.0 Office Users

I have an annual subscription for Gather 1.0. Can I lock in my current price? 

The new price of $12/user/month billed annually will take effect on the date of your next subscription renewal.

To lock in your current rate until September 2026, please contact our support team. We’ll apply any unused portion of your current subscription as a credit toward your new annual subscription. Once you confirm, our team will follow up with all the details! We’ll also honor this price if you decide you want to jump from Gather 1.0 to Gather 2.0 during the duration of your annual plan.

I have a monthly subscription for Gather 1.0. Can I lock in my current price?  

Yes! We’ll automatically extend your current monthly price until December 31st, 2025 to help you adjust to these changes. The new rate of $15/user/month (billed monthly) will begin on your first renewal after January 1st, 2026.

If you upgrade to an annual plan before September 15th, 2025, you’ll lock in the current price of $5.95/user/month, billed annually. We’ll also honor this price if you decide you want to jump from Gather 1.0 to Gather 2.0 during the duration of your annual plan!

I’m currently in a free trial or free plan of Gather 1.0. What are my options? 

If you want to continue using Gather 1.0 after September 15th, you’ll need to upgrade to a paid subscription. 

• If you upgrade to an annual subscription before September 15th, 2025, you’ll lock in our current rate of $5.95/user/month billed annually, for the next year.
• If you upgrade to a monthly subscription before September 15, 2025, you’ll lock in the current price of $7/user/month through the end of 2025.

If you do not upgrade before September 15th, 2025, you will no longer have access to your space after that date. If you upgrade after September 15th, 2025, you’ll pay the new price of $15/user/month or $12/user month billed annually.

How is pricing different in Gather 2.0?

Gather 1.0 charged based on concurrent users, which often meant estimating how many people might be online at the same time.

Gather 2.0 is moving to a member-based model. You pay for your team, not your guests. It’s simpler and more predictable. New members are automatically enrolled in a 14-day free trial after being added. 

While the per-user price is the same, the total number of seats you pay for may change under the new model. If you continue using Gather 1.0 after September 15th, 2025, you will still be charged based on concurrent users unless you move to Gather 2.0

How do I get started with Gather 2.0?

Gather 2.0 is still in beta, but will be ready for your team to access on September 15th, 2025. Stay tuned for in-app and email announcements in September! 

New Gather 2.0 offices are automatically enrolled in a free 30-day trial for up to 50 users. 

Will I have to create a brand new office to use Gather 2.0? 

Yes. You’ll set up your new 2.0 office with our improved office builder, Gather Studio, which makes the whole process fast and easy. Your team can choose to migrate on September 15th, or at a later date that works best for your company. Your current office will remain fully functional during the transition as long as you have a paid subscription.

If you have any questions about migrating your team from 1.0 to 2.0 after September 15th, 2025, contact sales.

Can I switch to Gather 2.0 before my annual subscription is up? 

No problem! Contact sales to discuss a migration plan. We’ll help transfer your subscription from Gather 1.0 to Gather 2.0, and you’ll be able to keep your Gather 1.0 space open while you build your new space in our improved map builder, Gather Studio. Our team will be here every step of the way to ensure a smooth, seamless transition.

FAQs for Gather 1.0 Event Users

Can I still use Gather 1.0 for events?  

Yes! You can still host events on Gather 1.0 after September 15th, 2025, as long as you have an active paid reservation or subscription. Without purchasing a paid plan, hosting free events will no longer be available.

How much will an event on Gather 1.0 cost after September 15th, 2025? 

The cost of your event depends on its duration and the user capacity you set. If your event lasts 1-5 days, you’ll be charged the daily rate of $3/user/day. If your event lasts more than 5 days, we’ll match the price to a monthly subscription so you never pay more than $15/user/month.

Hosting an event for an educational institution or non-profit? We’ve got special discounts just for you! Contact our support team to request a discount code for your organization.

Can I use Gather 2.0 for Events? 

Starting September 15th, you’re invited to create an office in Gather 2.0 and explore the new platform! We want to be transparent, however, it’s specifically designed to help distributed teams stay connected and collaborate as if they were in person. Because of this focus, some features from Gather 1.0 Events, like chat Q&A and guest moderation tools, have not been included. You’ll also be required to purchase a monthly or annual subscription; we will not offer daily reservation prices for Gather 2.0.

FAQs for Gather 2.0 Users

What will Gather 2.0 cost? 

On September 15th, 2025, pricing for both Gather 2.0 and Gather 1.0 will update to $15/user/month (monthly) or $12/user/month (annual).

Creating a 2.0 office for an educational institution or non-profit? We’ve got special discounts just for you! Contact our support team to request a discount code for your organization.

I’m currently using Gather 2.0 for free. What are my options? 

You can continue using Gather 2.0 for free until September 15th, 2025. On that date, you’ll be required to upgrade to a paid subscription at the new price of $15/user/month (monthly) or $12/user/month (annual).

Will I be required to make a new 2.0 office?

Nope! You can continue using the same 2.0 office you’ve been using during the beta.

Can I invite guests to my 2.0 office?

Absolutely! You can invite candidates, clients, contractors, or anyone else into your office with limited access. They’ll be required to check in before entering the space, and won’t be able to use all member features (like claiming a desk or decorating the office).

Most offices can host guests at no extra cost. Your paid subscription automatically provides at least 30 hours of guest access per month to your space. For offices with more than 10 users, you'll receive an additional 3 guest hours for each member on your subscription. For example, if your office has 20 members, you’ll get 60 guest hours per month.

We know this is a significant change, and are here to help your team navigate the transition. If you have any questions, please don't hesitate to contact our support team. 

Thank you for using Gather. We appreciate your support, and are excited to give your remote team new ways to stay connected.