Insights helps you understand how your team works. Explore insights in team activity, engagement, and collaboration in order to measure the impact of working in a virtual office on Gather.

Insights can help you answer questions like:

• How often are people collaborating with each other?
• How connected are members of my team?
• How much time do we spend talking to each other?
• Are people working too much? Too little?
• Have members of my team successfully onboarded to Gather?
• Has our virtual office improved how we collaborate?

Insights are only available in Remote Office Spaces for customers with an active Premium or Enterprise Subscription or during the Remote Office Free Trial. Insights are not available in Conference Spaces or if you’ve only purchased a one-time reservation.

Overview

To view Insights, you must be an Admin of the Office Space. Go to the Main Menu (Gather logo) in the bottom navigation bar and click Insights.

In order to show meaningful insights, it can take up to one full week after upgrading to a Premium Office for data to appear.

There are two groups of insights to view: Office and Members. You can view data from the last month, 3 months, or 6 months. The data refreshes once each day.

To export data, click the download button in the top right corner of an individual chart. 

Office Insights

Discover activity and collaboration trends in your office, along with key onboarding milestones. These insights include:

• The count of user conversations in a space each week. If 3 users have a conversation together, that equals 3 user conversations. 
  
  

• The median length of a conversation in a space over the specified time frame. Similarly to the “Hours of Conversation” measurement, each user in a conversation counts as one “conversation” in this measurement.
  
  
  
  

  For reference, the median conversation on Gather lasts 12 minutes.

• The count of unique users in space over the specified time frame who did at least one of the following two actions: 1) Entered the space 2) Had a conversation

  This chart tracks both active members and active users (including both members and guests).
  
  

• The largest count of users who were in the space at one time over the specified time frame. This count includes both space members and guests.
  
  

• The count of space members who were active for one day, two days, etc. for a given week. The definition of “active” here mirrors the definition of an “active member.” The user needs to have either entered the space or held a conversation to have a day count as “active."

  If a member does not enter the space (i.e. leaves the Gather app open overnight and just returns in the morning) and does not have a conversation, they will not show up as an active member.

  This chart includes only space members, not guests.
  
  

  For reference, 68% of members across Gather spaces are active for 4+ days each week. 

• The total hours of conversation logged in a space over the specified time frame. This is calculated as the product of conversation time and users in conversation.

  For example, if two users have a conversation that lasts 15 minutes, it will show up as 2 users * 15 minutes = 30 total minutes of conversation. If there’s an hour-long meeting with 30 attendees, it will count as 30 hours of conversation. If two users have a conversation for 30 minutes, and a third user joins in for the last 10 minutes of the conversation, this would count as 30 + 30 + 10 = 70 minutes of conversation.

  This tracks conversation time across both members and guests.
  
  

• The frequency of conversation length in the specified time frame, grouped by whether the conversation was <= 10 minutes, 11 - 30 minutes, 31 - 60 minutes, or over 60 minutes. Similarly to the “Hours of Conversation” measurement, each user in a conversation counts as one “conversation” in this measurement. An 8-minute conversation between four different users counts as four 8-minute conversations.
  
  

• Signifies how many members have reached certain onboarding milestones since the space’s creation.
  
  Note: The logic behind the Claimed Desk metric was updated April 1st, 2024. Desks claimed prior to this date may be undercounted.
  
  

Member Insights

Better understand employee engagement and visualize how your team collaborates together. These Insights include, by member:

• The total hours of conversation logged in a space over the specified time frame. This is calculated as the product of conversation time and users in conversation.

  For example, if two users have a conversation that lasts 15 minutes, it will show up as 2 users * 15 minutes = 30 total minutes of conversation. If there’s an hour-long meeting with 30 attendees, it will count as 30 hours of conversation. If two users have a conversation for 30 minutes, and a third user joins in for the last 10 minutes of the conversation, this would count as 30 + 30 + 10 = 70 minutes of conversation. 

  This is bucketed in 5 hour increments, with anything above 100 grouped together.
  
  

  For reference, members average 9 hours of conversation per week. 

• This will show the top five people someone has conversed with during the timeframe, along with the number of hours they spent talking.
  To view this chart, hover over someone's name when viewing Hours of Conversation in the Member Insights tab. 
  
  

• The number of hours each member has spent in the space each week. This is bucketed in 5 hour increments, with anything above 100 grouped together.
  
  

• The number of hours a given member has spent in their space, in the “Available” status. This measure excludes Busy and Do Not Disturb time from the “Hours in Office” calculation.

  This is bucketed in 5 hour increments, with anything above 100 grouped together.
  
  

• The number of days a given member is active in their space per week over the specified time frame. "Active day" is defined as a day where a member performed at least one of the following two actions: 1) Entered the space 2) Had a conversation

  If a member does not enter the space (i.e. leaves the Gather app open overnight and just returns in the morning) and does not have a conversation, they will not show up as an active member.
  
  

• The number of onboarding milestones a member has completed since the creation of a space.
  
  

Member Insights do not include timestamps of when members log in or out. These insights are designed to help you onboard your team and measure engagement with Gather while respecting employee privacy.

Recommendations

Insights can be leveraged in a variety of ways. We recommend using this data to 1) inform the onboarding process and 2) discover collaboration patterns within your team.

When adding new members to your office, you can use Insights to ensure everyone is sufficiently onboarded.

1. In the Office tab, the Onboarding Milestones chart can give you a sense of how many members of your team are collectively hitting certain milestones.
2. In the Member tab, you can filter those same milestones by individual members, making it easy to know who to nudge to complete certain steps. For example, you might send an email or Slack message to anyone who hasn’t claimed a desk yet.
3. In the Office tab, Peak Concurrent users will give you an idea if the majority of your team is online together at the same time. If not, these tips can help.

Once your team is successfully onboarded onto Gather, you can use Insights to learn more about how everyone works together.

1. In the Office tab, periodically review your Median Conversation Length. An increase could be a sign that everyone is spending too much time in meetings.
2. In the Office tab, Peak Concurrent Users and Active Days by Member can give you a sense of how engaged the team is.
3. In the Members tab, Hours in Office and Active Days can help you know if someone is working too much or too little. Note: This is not meant to be used for time tracking, but rather to ensure members of your team are striking a healthy work/life balance.
4. In the Members tab, with Hours of Conversation selected, you can hover over someone to see who they spend most of their time talking to. This can show you how connected your team is within a department or with cross-functional teammates.
5. Trying to explain the value of Gather to leadership? In the Office Insights tab, benchmark the Number of Conversations, Median Conversation Length, and percentage of conversations that last fewer than 10 minutes. Compare this against your previous video tool.

Most teams on Gather see the total number of conversations increase while median conversation length decreases. Together, these metrics act as a signal that your team is having more quick, unplanned conversations thanks to the proximity of working together in a virtual office on Gather.